While the cryptocurrency exchange-traded fund landscape has become increasingly crowded since Bitcoin ETFs first gained approval in 2024, Trump Media & Technology Group has decided to throw its hat into the ring with a filing for what it calls the “Crypto Blue Chip ETF”—a designation that would have sounded like an oxymoron just a few years ago when digital assets were still considered the financial equivalent of penny stocks.
The July 8, 2025 SEC filing reveals an allocation strategy that suggests someone actually did their homework: 70% Bitcoin, 15% Ethereum, with the remaining 15% sprinkled across Solana (8%), Cronos (5%), and XRP (2%). This composition reflects a relatively conservative approach—if one can use “conservative” when describing a fund holding assets that regularly experience double-digit daily swings.
What makes this filing particularly intriguing is the institutional infrastructure backing it. Yorkville America Digital will manage the fund, while Crypto.com’s custody arm, Foris DAX Trust Company, will safeguard the underlying assets. The ETF would trade on NYSE Arca, effectively bridging the gap between traditional finance and what was once considered the Wild West of digital assets.
Trump Media’s ambitions extend beyond this single fund. The company has filed for two additional crypto ETFs—one with a 75% Bitcoin allocation and a Bitcoin-only variant—suggesting an attempt to create a thorough crypto ETF franchise. The launch timeline for the Crypto Blue Chip ETF is set for later in 2025, aligning with the company’s broader cryptocurrency strategy.
Perhaps more audaciously, the company plans to raise $2.5 billion to purchase Bitcoin directly, effectively doubling down on digital asset exposure. The move comes as stablecoin market cap has surged 63% between February 2024 and February 2025, signaling growing institutional confidence in cryptocurrency infrastructure.
The regulatory environment has certainly become more accommodating. The SEC’s recent guidelines easing crypto ETF approval processes represent a stark departure from the agency’s historically adversarial stance toward digital assets. This shift comes amid a broader regulatory pause on crypto enforcement actions, creating what some might call a goldilocks moment for crypto product launches.
Whether investors will embrace yet another crypto ETF—particularly one bearing the Trump brand—remains to be seen. Despite Trump Media shares gaining nearly 3% on Tuesday, the company faces challenges as shares remain down more than 40% for the year 2025. The fund’s success will likely depend on execution rather than marketing, given that crypto ETFs have evolved from novelty to commodity in remarkably short order.
